About Matt Struve

Why did I become a Vitality Advocate? The answer can best be answered in a quote by Edmund Burke:

“All that is necessary for evil to triumph is for good men to do nothing.”

I am a health reform advocate, video blogger, and interviewer. My expertise includes exercise, concentration techniques, holistic nutrition, stress relief, motivational coaching and strive to help people learn more about themselves, improve their health, and reach a level of vitality they never thought possible.

I found my calling after becoming a certified personal trainer at 24 hour fitness back in 1999. Soon after, I began researching and exploring psychology and participated in the human potential movement for the next 10 years.

The more people I worked with, the more my understanding of personal growth matured. The holistic aspects of life became apparent. Then in 2005 I traveled to Asia (Thailand, Cambodia and Japan) to broaden my understanding how older non-conventional methods work with common problems people struggle with now.

Upon returning, I put my techniques and philosophies into a real life practice of coaching people one-on-one and in large groups. I taught annually in Hawaii, Playa Del Carmen Mexico, California (at the Institute of Noetic Sciences), Rhode Island, Oregon, Texas, Virgina, Pennsylvania, and Florida.

Health issues vary greatly from person to person, but I believe with the right delivery, even a simple piece of information can take firm root in someone’s mind and create a domino effect of positive changes. This is why I studied neuro linguistic programming and 2 other communication models to learn how to better explain complex things in easy to understand ways.

I prefer a comprehensive approach to physical fitness and feel it’s appreciated by many discouraged by non-intuitive or over-jargoned scientific information. Science is highly important, but it’s not always the best catalyst to actually change lifestyle. One of the biggest catalysts is the simple experience of feeling truly understood, and being believed in.

Keep it simple & effective.

The world is filled with rapidly increasing decline in vitality. Diseases, depressions, obesity, anxieties, chronic fatigue and hatreds are directly or indirectly affecting all of us at this point. The world is ALSO filled with people who’ve had powerful transformations in their lives and are willing to share their stories.

I believe these people, myself included, need to become a voice in the darkness. Not offering false expertise, but to inspire others to believe in themselves and in turn, offer their testimonies that personal transformation is real.

This is why I started Vitality Advocate with the love of my life, Katya. We both wanted to create a fun and informative site that centers on “vitality”: What it is, how it works and how to achieve it in your life.